Eye-Make-upBeauty & Wellness

Keep that Eye Make-Up in Style with Trending Products!

Eyes – the windows to your soul – need their very own exceptional range of products to enhance them. From eyeliners to eye shadow palettes and brushes, these make-up essentials give your peepers a bold and fresh look every day or night. So, why wait any longer? Let’s look at the eye make-up products that are trending presently.

Before buying any of these products, make sure to check out the benefits offered by PAYBACK!

PAYBACK is India’s most extensive and free loyalty rewards program. Every time you shop from the PAYBACK portal, you earn points. Once you have accumulated sufficient points, redeem them for products or vouchers and gain additional discounts.

Eye Make-up

Now, let’s look at the best in eye care and make-up.

  1. Eyeshadow

Eyeshadows applied generously over the eyelid are the ultimate ‘eye lifter’. Bold, dusky, shimmery, nude, pop or multicolour, they come in different textures and price points.

Use these to build your whole look for the day or night. Remember, girls, it’s make or break! 

Typically, eyeshadow must complement the clothes and not clash with them. So choose your palette wisely based on the clothes you usually wear, your skin tone, and the look you typically go for each day.

Eyeshadows come in liquids, crayons and traditional powders.

Here are some products that are highly popular on shopping portals, such as Amazon, Flipkart and Myntra.

  • MAC Power Hungry X8 palette.
  • Maybelline New York The Blushed Nudes Palette
  • Huda Beauty Textured Shadows Palette

Purchase these items through PAYBACK app and earn multiple reward points.

  1. Eyeliner

With the colours out of the way, take a look at the defining part of the whole eye make-up routine: the eyeliner. The ideal eyeliner has to be dark, long-lasting, and waterproof. After all, it must not run even if you have to shed a few tears during the day.

It should give an elegant underline and be flexible to use by the hand. Eyeliners come in different colours, but black is the most popular shade in India by far. You can also get the shades of dark blue and emerald.

Depending on the colour, you can opt for smoky or bright eyes. Moreover, these come in liquid and stick forms.

Some of the products that are trending online include:

  • Maybelline Colossal Bold Liner
  • M.A.C. 24 hour kajal eye liner
  • Lakme Eyeconic Kajal deep black
  • The Body Shop Eyeliner

When you buy these, redeem your PAYBACK points to get more discounts.

  1. Mascara

Lashes! Who doesn’t love long, naturally curling lashes? But if nature forgot to bestow this gift on you, opt for mascara. Mascara adds volume to sparse lashes and creates a curtain for the peepers. It is used to lengthen, darken and thicken the lashes.

Some of the more popular mascara products are:

  • Maybelline New York Hypercurl Mascara
  • SoulTree Ayurvedic Mascara
  • Lakme curling mascara
  1. Eyebrow pencil

After the peepers, it’s time to look at nature’s other bold defining line, the crawlers! Pluck and trim your caterpillars if they’re too thick. But what if they’re thin and need filling in?

Relax! An eyebrow pencil is the product to buy. Use these to fill in the gaps of a thinning eyebrow and get a nice full, lush look. Thick eyebrows are all the rage now!

Eyebrow pencils are the key to defined eyes. They are waterproof as well. Buy products from Maybelline, Lakme or SWISS Beauty.

  • Maybelline New York’s Define & Blend Brow Pencil
  • Lakmé Eyebrow Pencil
  • SWISS Beauty Eyebrow Pencil

Buy eye make-up online and earn PAYBACK points. Purchase through the App, and you can get twice as many points.

Eye make-up products
  1. False lashes

An essential eye make-up product for that particular date or festival is false lashes. False lashes add volume and lushness to your eyes. They help create a fuller eye look. Moreover, they are made from different materials such as human or horse hair and also synthetic or mink.

Some popular manufacturers of false lashes include:

  • Miss Hot
  • SWISS Beauty

Additionally, you can get the eyelash curler which might be offered free as a part of the pack.

  1. Eye gel

Opt for Kama Ayurveda’s products like eye gel to keep the skin around your eyes fresh and beautiful. These rejuvenating and brightening creams help the skin breathe after a heavy day at work. You will also feel fresher.

  1. Eyebrow brush

An eye make-up kit would be incomplete without an eyebrow brush. These keep your eyes primped and ready for a fuller, well-groomed look. Like your mane needs to be looked after, the eyebrow also needs special care as it is always on display. The eyebrow brush helps to smoothen the direction of hair growth so that stray hairs can fall in place. Get eyebrow brushes from:

  • Vega
  • Maybelline New York

That was all about the eye make-up products that are trending online. So, this festive season, get ready for the partying and celebrations with the best in eye make-up. Go for those bold or subtle looks, depending on what you prefer.

Purchase these products from PAYBACK to enjoy attractive discounts!


If you’re new to PAYBACK, here’s how you can avail yourself discounts every time you shop.

Step 1: Register for PAYBACK either through the App or through the website. It’s FREE!

Step 2: Enter a few personal details, and you will receive a PAYBACK PIN. Don’t forget this PIN, as it is crucial to log in.

Step 3: Once you log in, you need to select ‘Earn Points’ and start shopping. If using the App, you stand to earn twice as many points.

Step 4: Every time you shop, you will earn points. Accumulate as many points as you can.

Step 5: Later, you can redeem these points for vouchers, products and discounts.

Step 6: Moreover, PAYBACK also gives loyal customers bespoke Coupons. You can activate these Coupons and earn additional points on your purchases.

So that was how you could earn discounts while shopping on PAYBACK app for eye make-up!

Hurry and start shopping today!

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